Our process scales content across channels while protecting brand, legal, and regulatory requirements.
An “asset” is any single repurposed content deliverable we create for you—ready to publish or promote. Typical examples include:
Repurposing is compliance by design: we reimagine what’s already approved inside your governance—no new claims, no surprises. We’ve shipped in-house across pharma, insurance, and finance, so we understand long review cycles, market-by-market product rules, language restrictions, and country-specific sensitivities. We fit into matrixed orgs and keep things right-first-time.
Process we follow
Short answer: we move as fast as your approvals allow. Here’s practical guidance:
Actual timing varies with asset mix (light vs. heavy), review bandwidth, and priorities. If a date is firm, we can adjust scope (more light pieces, fewer heavy lifts) or add additional resources to meet it.
Our core service is reimagining approved content. We don’t offer new content by default—and that comes from in-house experience in regulated industries.
When we’ll consider creating new content: after we’ve worked together for a while, templates and guardrails are in place, and there’s a clear SME contact for timely input. We’ve done it—just not as the starting point.
Credits make planning clear—dial up complex product content or run a lot of fast-turn pieces. Your call.
This is a guide, not a limit. If you need more of one format or a special request, we’ll plan around it.
That’s enough for us to start templating and ship the first pilot assets.
Our model is built around a true partnership—typically 4–6 minimum—because the first couple of months are all about heavy setup and onboarding:
Months 1–2 (Setup & Onboarding)
We lock down your branded visual templates and compliance-approved styles. We dive deep into your product, platform, and review processes so I can work autonomously.
Month 3+ (Mature Production)
Once templates are solid and we're fully up to speed, you get consistent, high-quality assets (e.g. 20 per month) with minimal feedback loops. This is when the real ROI kicks in—faster turnarounds, tighter edits, and proven content that drives results.
Shorter terms?
We can do a one-month “trial,” but because setup is front-loaded, that month is charged at a premium rate to cover the extra work. After your initial period, you’re free to adjust asset counts or cadence, or transition to a rolling monthly plan—no re-onboarding required.
Short video (thought-leadership clips, event highlights, micro-demos), graphics (infographics, carousels, quote cards).
Production only. We create channel-ready assets (correct sizes/aspect ratios, captions/subtitles, thumbnails, copy snippets if needed) and hand them off to your team. We don’t post, schedule, manage channels, run paid, or own tracking/analytics. On request, we’ll share best-practice guidance (e.g., UTM conventions, posting checklists) so your teams can publish confidently.
This keeps approvals, access, and risk inside your governance—and gives sales and marketing ready-to-use assets without adding operational overhead.
One structured review round per deliverable. We share videos in Frame.io (or your approved tool) so you can leave time-coded comments and on-frame markups; for graphics we provide annotated PDFs or web previews. Please send consolidated feedback in that round; if more changes are needed, we’ll align on scope/impact before proceeding. We roll learnings into templates and naming/version rules so similar assets don’t repeat edits.
Our goal is to become largely autonomous. Once templates and guardrails are aligned, revisions should be the exception, not the norm—so you can focus on higher-priority work while we keep the cadence moving.
