An “asset” is any single repurposed content deliverable we create for you—ready to publish or promote. Typical examples include:

• A 30- to 90-second thought-leadership video cut from an existing article or webinar.
• A branded event-highlight reel trimmed from longer conference footage.
• A product demo clip showcasing features in a social-friendly format.
• An infographic visualizing one key data point from your reports.

Repurposing is compliance by design: we reimagine what’s already approved inside your governance—no new claims, no surprises.Our team has shipped in-house across pharma, insurance, and finance, so we understand long review cycles, market-specific rules, and language restrictions.

Process we follow

• Approved sources only. Every asset traces to a signed-off source-of-truth so wording and claims stay in-bounds.
• Pre-approved visual system. Templates/styles are signed off early; that consistency speeds reviews and builds brand familiarity.
• Regional reality. We plan for market differences—product availability, legal/language limits, and local sensitivities—using controlled variants, not one-size-fits-all.
• Streamlined reviews. One consolidated round in your tools; minimal stakeholder time, clear versioning/audit trail.
• Beyond execution. We help pressure-test the workflow (checklists, handoff conventions, naming/version rules) so approvals get easier over time—without changing your governance.

Short answer: we move as fast as your approvals allow. Here’s practical guidance:

• New engagement (no templates yet): plan ~1 month to set up the visual system and ship the first 16–20 credits (roughly 20 light–medium assets).
• After setup: batches move faster—typically 2 weeks for a 20-credit set.

Actual timing varies with asset mix (light vs. heavy), review bandwidth, and priorities. If a date is firm, we can adjust scope (more light pieces, fewer heavy lifts) or add additional resources to meet it.

Our core service is reimagining approved content. We don’t offer new content by default—and that comes from in-house experience in regulated industries.

• Regulated reality. Meaningful net-new often needs 3–12 months of reviews (sometimes longer). Reimagining keeps us inside approved claims, so we can ship now without reopening compliance.
• SME access. Net-new lives or dies on access to subject-matter experts. In-house teams can grab ad-hoc time; agencies typically can’t. Our model minimizes SME time and still delivers.
• Impact & ROI. To your audience, a well-reimagined asset is new. Performance is usually comparable to net-new, and repeating core messages across multiple formats increases reach and recall. Plus, you’re protecting prior investment by unlocking what you’ve already paid to create and approve.

When we’ll consider creating new content: after a proven repurposing cycle, guardrails and templates are established, and we have a clear SME contact for timely review.

• Approved sources. Links/files to signed-off content—e.g., your blog library, webinars/conference talks, YouTube/Vimeo, whitepapers/case studies, product pages, existing decks. SharePoint/DAM links are fine.
• Brand system. Guidelines, logo/asset files, and any mandatory disclaimers/footers.
• Kickoff guardrails (conversation). We capture the 5–6 non-negotiables (claims to avoid, regional/legal limits, sensitive topics) and turn them into a simple living approval guardrails doc we follow.
• Point of contact. One sponsor to route questions/approvals; we keep asks minimal and async.
• Access/permissions. Viewer/uploader access in your existing tools (no new tools required).

That’s enough for us to start templating and ship the first pilot assets.

Our model is built around a true partnership—typically 4–6 minimum—because the first couple of months are all about heavy setup and onboarding:

Months 1–2: Setup & onboarding
We lock down your branded templates, compliance-approved styles, and process alignment.
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Month 3+ (Mature Production)
Mature production — consistent 20-credit cycles with minimal feedback loops.
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Shorter terms?
We can do a one-month “trial,” but because setup is front-loaded, that month is charged at a premium rate to cover the extra work. After your initial period, you’re free to adjust asset counts or cadence, or transition to a rolling monthly plan—no re-onboarding required.

Short video (thought-leadership clips, event highlights, micro-demos), graphics (infographics, carousels, quote cards). (All formats align with our light, medium, and heavy credit system.)

Production only. We create channel-ready assets (correct sizes/aspect ratios, captions/subtitles, thumbnails, copy snippets if needed) and hand them off to your team. We don’t post, schedule, manage channels, run paid, or own tracking/analytics. On request, we’ll share best-practice guidance (e.g., UTM conventions, posting checklists) so your teams can publish confidently.
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This keeps approvals, access, and risk inside your governance—and gives sales and marketing ready-to-use assets without adding operational overhead.

One structured review round per deliverable. We share videos in Frame.io (or your approved tool) so you can leave time-coded comments and on-frame markups; for graphics we provide annotated PDFs or web previews. Please send consolidated feedback in that round; if more changes are needed, we’ll align on scope/impact before proceeding. We roll learnings into templates and naming/version rules so similar assets don’t repeat edits.

Our goal is to become largely autonomous. Once templates and guardrails are aligned, revisions should be the exception, not the norm—so your team can stay focused while we maintain cadence.

• Confidentiality. We work under NDA/MSA and follow your security requirements.
• Storage & access. Approved content stays in your sanctioned locations with limited access and clear versioning.
• AI usage. Used only where permitted. We do not input client-confidential data into public AI models. For non-confidential, approved sources (e.g., published blogs, videos), AI can accelerate editing/QA. AI usage is always human-supervised and tied to approved, verified sources only.
• No IT lift or need to raise PO. If preferred, we run AI entirely on our side, so there’s no new tool rollout or team training required. If your policy restricts AI, we simply switch it off.